Non-Performing Current Website
The existing website was outdated and unattractive and was not optimized for SEO purposes.
Business Problem
The client, Mr. Berry Right, was based in Los Angeles and showed us a couple of fitness apps on his smartphone. He wanted to go for fitness application development similar to the apps he showed to us just like Apple Watch. activities tracking apps, and some others. However, the client revealed that he made a website a few years back, but it was not working as people have moved to smartphones nowadays.
He wanted to go for health and fitness app development to build an app that is engaging, intuitive, and highly scalable. He wanted to add wearable tracking, diet plans, exercises, yoga routines, pranayama videos, etc.
The main issue was that the website was slow, outdated, and was not ranking enough to get awareness in the market. We took up the challenge and started researching the industry, target audience, competitors, and other things. The client wanted to target both- Android and iOS users with the app. He hired our fitness app development services to create a fitness app.
Looking for a Great Partner?The Challenge
Some of the challenges we had are discussed below:
No Proper Monetization Plans
The website lacked specific monetization plans as the client wanted for their target audience.
Lack of Features
The website was a static one with almost no features. It has just 3-4 pages with no relevant information.
Unimpressive User Interface
The user interface was dull, boring, and unimpressive. Due to it, there was almost no traffic on the website.
Big Bounce Rate
Even if people have visited the website, the bounce rate was very high as the website was not up to the mark.
No Massive Traffic
The website lacked even the normal traffic that one should have due to a lack of clarity in the website.
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The Solution
Here are some solutions to overcome the challenges and ensure a successful fitness app development process:
Feature-Rich Mobile App
Out fitness app developers developed an app with highly advanced features and functionalities such as search filters, payment gateways, step calculator, maps, diet records, calory counter, and others.
User-Friendly Mobile Fitness app
The app offers an extensively immersive user experience to visitors with an uncluttered, concise, and attractive user interface.
Attractive Layout and Design
We worked hard on the design part to come up with an attractive design and layout to woo the audience instantly on the first visit.
Audience-Centric App
We first understood the target audience for the app and developed an app that addresses the pain points of the audience.
Subscription-Based Plans
Unlike the website, the mobile app has basic, advanced, and premium subscription plans for users.
Research-Based App
We conducted the research first about the main competitors, and target audience, and then developed an app based on insights.
Technology Stack Used for Fitness Mobile App Development
Here is a list of technologies we have used to develop a fitness app.
Impact
Here is what our client achieved after the app deployment:
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1. Users loved the design of the app and the number of installations has increased.
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2. The client also noticed an increased number of subscriptions.
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3. The session duration per visit increased up to 40%.
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4. The uninstalling ratio decreased to 34%.
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5. Users shared some good positive reviews.
